Motivational LPU Success Story | Ashok Mittal Life Story

This video is about the success story of Lovely Professional University. Started with a sweet shop with Rs 500 as a loan by late Baldev Raj Mittal in 1961, Lovely Group today is around Rs 800-crore group with interests lying in education, sweets and automobile (auto) dealership categories. Running into its third generation, this Punjab-based family business is now foraying into multiple sectors including FMCG retail.

It is hard to remain uninspired by the classic rags-to-riches tale of Lovely Group. It is even harder to imagine a laddoo-maker shaping academic careers of around 30,000 students.

Mittal left his job under a military contractor and started Lovely Sweets in a 10×10 small shop, making and selling laddoos in Jalandhar Cantonment in 1961. Competitive rates, mouth-watering taste and the fact that it was a shop instead of a traditional ‘halwai’ (sweet-maker) stall, made Mittal’s tiny business flying.

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Background Music Credit :

QUEEN OF THE SKIES by Nicolai Heidlas
“Royalty Free Music from HookSounds”
http://www.hooksounds.com

Song: Drake Stafford – Rolla
Music provided by Drake Stafford
Download/Stream: http://bit.ly/2nJHPlw
YouTube Video: https://youtu.be/tRzg3fsjrcQ
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More info about the Creative Commons license:
http://bit.ly/CCMusicLicense
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Note : This Video is based on my internet research, and thus may not be 100% accurate.